PERONI BRAND BOOKS

Client: SABMiller – Peroni
Discipline: Branding, Book design

Peroni’s brand vision is to bring style to the world of beer and to be one of the top three Italian brands for style and quality worldwide. Lofthouse provided design and production to create a series of 5 Brand toolkits that would highlighted Peroni’s brand values and provided creative guidance across 5 different style categories including Campaigns, Merchandising, POS, PR and Brand Activation.