Miller Genuine Draft Tactile Can

Client: SABMiller – Miller Genuine Draft
Discipline: Packaging design

The new Miller Genuine Draft Tactile Can has been designed to elevate and contemporize the brand’s offering in a way that aligns more closely with the sophistication of the iconic bottle design.

Lofthouse were asked to consider how adding a tactile surface to the can could push the design further and add a greater level of innovation and premiumness to enhance consumer interaction and shelf stand out.