ARJO WIGGINS PAPER SWATCH BOOKS

Client: Arjo Wiggins Paper
Discipline: Design, Art Direction

The game of paper wraps stone, stone blunts scissors and scissors cut paper was the idea used for this range of papers to highlight the importance of choosing the right paper for a design to work effectively.

The history of Origami followed the invention of paper and was a result of paper’s increasing use in society. This distinctive art was a perfect fit to help drive the concept and appealed to the Asian audience for which these swatch booklets were produced.